My Brand Values And Motivations

Updated: Apr 10

Written as part of the #BehindTheBusiness Challenge - Day 2: "Motivation & Values"



My brand values:

  • To raise awareness of wildlife and reconnect people with nature through engaging art

  • To support wildlife conservation through education that is accessible to all

  • To promote and encourage creative positivity and mindfulness

When I started taking commissions back in 2016, my only aim was to make a bit of pocket money to support me through my postgraduate education. I’d have laughed in your face if you told me that five years later I’d be trying my hardest to make art my full time job. Art was only ever a hobby for me. As my business has grown, so have both my motivations and values, and I’ve really found my voice as both a wildlife conservation artist and wildlife educator.


I’ve probably made it clear that my primary motivation is wildlife. The disconnect from nature that pervades today’s society concerns me, but equally I recognise it exists because the value of nature is only taught in economic terms. Not only that: we can shout all we like about how fast nature is

disappearing, but nothing will ever change if we don’t empower people. I want my art to be a part of that process, a point of contact for people to stop and consider wildlife in a more emotive way – even if only fleetingly. I want people to connect with the animals I paint and realise just how full of life and emotion they are, and I hope I achieve that.


But my motivations don’t stop there – we’ve still got to tackle that last brand value, because what the heckie-hoo is “creative positivity?!” Well let me tell you a thing, my friend. Art is more accessible and transparent than it’s ever been, but there are still toxic perceptions which need their butt kicking, big time. Creativity is an innate

human behaviour, but there are so many false perceptions that gatekeep peoples engagement with it. I want to see creatives stop finding comfort in the negatives, and start seeking confidence from the positives; I feel it’s my responsibility to give people the tools so they can do just that. I’m super excited to be able to explore this more through a new course I am currently planning.


Honestly, I probably need to calm down a wee bit because this is only the surface of what goes on in my head while I’m at work. What can I say, I’m a thinker – a really epic thinker.


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